When it comes to advertising one must be wise, don't send advertisement to your customers everyday. This can be extremely annoying, and can cause a lack of sales.
Keep in mind, people hate to open their email and find there are one thousand emails, they need to delete most of them from you. I think it is safe to say 2-3 times a week not consecutively is enough.
There is a quote that says people may not remember what you say, but they will always remember how you made them feel. Please keep this in mind when advertising.
Safe effective guidelines for social media advertising:
Make positive comments and support friends post and events
Remember birthdays and friends likes and dislikes.
Don't start or finish heated conversations, don't be remembered for this.
Everything is recorded on the web be consistant in character.
Don't stock your followers or friends.
Be respectful and polite.
Be creative.
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